Back in the days of my youth there was this commercial, it showed an egg in a frying pan. A narrator stated “This is your brain (egg in pain), this is your brain on drugs (egg frying).” This was the first PSA I remember. Since then anti-drug PSAs have changed, and there are several new ones advocating reading, not smoking etc.
Well today there was one advocating fitness… Here's a link (Ad Council) it requires RealPlayer. The scene opens with a guy bringing some flesh toned rubber material to a lobby desk. He says he found it by the stairs and wants to know what it is. The clerk says they're love handles and that lots of people lose them by taking the stairs. You really just have to watch the commercial. I guess we have now become so lazy that we need an advertising campaign to combat our lazyness.